StudioBrunoMoynie

General information

Ethnographic video and film is a field within social anthropology that uses the medium of video as a research tool in the study of people’s life experiences. From long format observational films to interview-based in-situ clips, images and voices take the place of written field notes and reports. In the context of marketing and design research, ethnographic film brings to clients audio-visual accounts of the cultural sets of values and the use of products or services, told from the consumers’ own point of view. In addition to being methodical, every aspect of the research process-from observation to documentation to presentation-is about being cunning and intuitive to reveal what might not otherwise be apparent. And therein lies a unique opportunity for the clients to generate strategic business insights and new perspectives on customer-brand interaction. Studio Bruno Moynie harnesses the human stories behind the numbers. Studio Bruno Moynié has over 20 years of practice in ethnographic film services and production, mastering a singular approach for onsite interactions with consumers to reveal behavioural and cultural truths that help drive product development and communications.