Swimco

General information

Since 1975, Swimco has grown to become Canada's premiere swimwear stores. Swimco is a family-owned company founded by Corinne Forseth. Corinne had difficulties finding suitable swimwear for her kids’ swim teams so she took matters into her own hands and created Swimco, a mail-order swimwear business in the basement of her home. In the beginning, the business catered to the needs of swim teams, lifeguards and synchronized swimmers across Canada.

In 1980, Lori Bacon joined her mother’s business, and together they added fashion swimwear to Swimco’s product offering. Also on board were current Swimco co-owners Steve Forseth (Lori’s brother) and her husband Dave Bacon. A modest office and retail location soon expanded to three retail locations in Calgary.

In 1988, Swimco moved into the Vancouver market, and continued its steady expansion into strategic locations throughout British Columbia and Alberta.

On December 1, 2011 Swimco purchased a competing swimwear retailer, increasing its store count to a total of 23 stores, and expanding its reach into all four Western Provinces. With the closing of the deal, Swimco became one of the largest swimwear retail chains in North America, employing over 250 people in its stores and its head office in Calgary, Alberta. In 2014, Swimco launched their web store, offering service to all Canadians.

In 2016 Swimco spread its operations into Ontario opening their first location in Mississauga, followed shortly after by London and Hamilton Ontario in spring of 2017.

For over 40 years, we have helped Canadians Feel Good Half Naked.

By the pool, lake, or ocean, we have the perfect fit for your next adventure!