Chiquicuts Kids Hair Salon

General information

“It seems only yesterday when we opened our first hair salon,” says Nedelka Marin-Martinez, President and CEO of Chiquicuts Corporation. “We wanted to create a specialty salon but since it is a relatively new concept, it took us some time to develop an unbeatable strategy and complete an effective marketing plan. Our new salon consisted of a 700-sq. ft. workspace with 4 fully equipped styling stations. With all the work put into the project, I can say that it was all worth it since it turned out to be a huge success.”

The new hair salon went on to win multiple awards within its first 3 years of operation. It also managed to gain significant attention not only from the local printed media but as well as get some television coverage, an impressive accomplishment considering that the salon industry is quite a competitive market.
To accommodate its growing body of clients, it was time to take the next step—expansion and creative reconfiguration.

Building a hair salon like the one Nedelka envisioned was, without a doubt, not an easy task. After all, the first salon was such a hit that it is difficult to outshine it. She and her team have already proven that their original concept worked, but now they had another ambitious idea in mind: To create a fairy tale themed salon unlike any other, potentially placing them way ahead of their top competitors.

The new 1,500-sq. ft. salon would be designed and planned from the ground up with the children’s point of view as the primary deciding factor. Details such as the scale of the place, décor, and even the colors all had to be re-imagined from the perspective of a 7-year old child. To meet this challenge, a computer model needed to be developed to help design the themed salon accurately. The designer placed a 3D virtual camera built into the software to view from a height of 4 feet, ensuring that the scale of the castle would not only be inviting to its young clients but would also be built with proportions appropriate for the children’s viewing capability.